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Red Rocks Community College is in the process of updating the entire website.
Your feedback is crucial during this process, so if you encounter problems (broken links, incorrect information), please let us know by completing and submitting this form: https://rrcc.formstack.com/forms/new_website
Objectives
The primary goal of the Marketing and Communications team is to create innovative and effective strategies to promote Red Rocks Community College. Our team's priority is to cultivate the growth and influence of RRCC. We are responsible for conducting market research, developing assets/campaigns, and preserving the quality and integrity of our brand. We provide marketing services for all RRCC departments/programs/organizations. Our services extend to both the Lakewood and Arvada campuses.
NOTE: We do not currently provide marketing services for individual courses and/or workshops; however, we will provide you with with alternative resources.
General Policies
All marketing and communication materials that contain the college’s name, the college logo, and/or the college mascot are subject to approval by the Marketing and Communications team. All marketing and communication materials not created by the Marketing and Communications department (including all video content) must be submitted to the Marketing and Communications department for approval prior to publication and distribution.
It is vital to the success of a brand to have consistent representation on all print and electronic communications. Materials that are not approved and/or do not meet the college’s Brand Identity Standards will be subject to removal.
Marketing Services Provided
Please see the Services Provided page for a detailed list of all Marketing services we provide.
College Branding Policies
All departments, programs, and areas are permitted to create their own marketing materials. When creating your marketing materials, we highly recommend consulting the RRCC Brand Identity Standards as your primary reference. Please follow these college branding policies:
- Logo: An approved RRCC logo should appear on your marketing materials.
- URL: Please include a direct URL that connects with your department's web page.
- Fonts: An approved font should be used on your marketing materials.
- Colors: Approved RRCC colors should be used for your marketing materials.
- Review: Prior to posting or distributing, please submit your marketing materials to the Marketing and Communications team here via the marketing request form.
Our Mission
The mission of Marketing and Communications is to build awareness of the student experience and value of an RRCC education to prospective and current students and to build relationships and foster communications internally in support of the same goal. We want to share our enthusiasm for the Red Rocks experience with the community, nation, and world.
Red Rocks Community College is a proud member of National Council for Marketing & Public Relations
To begin the process for all the services listed below, please submit a Formstack request.
Our team creates customized advertisements for all RRCC departments/programs/organizations. We have many free advertisement outlets that we utilize, however, some advertisements are budget dependent. We can offer paid advertising depending on your budget.
Official RRCC business card templates are available for all staff members. Remember to carefully proofread your order before submitting.
Marketing and Communications produces the college catalog each year. For more information about this process, please contact us via email at marketing@rrcc.edu with Catalog in the subject line. Submit edits for the catalog via the Formstack.
In collaboration with our IT department, our team facilitates the digital signage located on both campuses. Need a message displayed? Please submit a request via the Formstack on our website.
Our team has multiple means to help get the word out about your event, including our official social media channels.
Unless the film and/or photographing is a class assignment, written permission is required prior to production. Please contact us via email at marketing@rrcc.edu for more information.
Need a new Formstack created or edited for your department/program/area? We can design one for you.
Request the official RRCC letterhead. In your request, please be as detailed as possible regarding the planned usage of the letterhead.
Get access to RRCC's official logo files by filling out a Formstack. Please review the Brand Identity Standards for logo rules and regulations. RRCC entities may elect to use their custom "unit identifiers" on marketing materials specifically relating to their department/program/organization. Request your unit identifier through Formstack.
To prevent the mascot from being misused, the Marketing and Communications team has created a watermarked version of the fox. If you would like to use the fox, mock up your design using the watermarked file and send it to Marketing for approval. You will receive the watermarked version of the fox.
All members of the media cannot enter any of our buildings on either campus without prior written permission from Marketing and Communications. If a network is covering a story connected to the college (including classes), our team should be notified before this occurs so that a Marketing and Communications team member can be present while members of the media are on campus.
Anyone appearing on camera in connection to or in representation of the college must have a signed photo/video waiver on file in the Marketing and Communications office. All media inquiries should be directed to Wren Barnes, the Director of Marketing and Communications, Public Information Officer and Media Contact for both campuses.
Deremia Clark
Director of Marketing + Communications
Deremia.Clark@rrcc.edu | (303) 914-6250
Identification badges and name tags are issued to all RRCC staff members. Remember to carefully proofread your order before submitting.
Are you launching a new campaign for your department/program/organizations Let us help you! Our team of designers and marketing experts can save you time and money by being involved from the beginning. We develop and design marketing materials for all departments/programs/organizations areas on both campuses.
If you have created a newsletter (print or digital) for your department/program/organization, please submit it for approval prior to distribution. Please allow two business days for a response to your approval request.
If you have a news worthy story, please submit a Formstack request. You will then receive an email from the Director of Marketing and Communications who will collect the necessary information to write a news release. We will then distribute the news release for you to all Denver metro area media contacts. We are also happy to send your news release to industry-specific publications if this additional information is provided. All news releases should be written by and distributed to the media by the Marketing and Communications team.
To ensure the consistency and integrity of our college’s brand and identity standards, the Marketing and Communications team produces promotional videos for all RRCC departments/programs/organizations. To begin the process, please submit a Formstack request.
The Marketing and Communications team also serve as the managers of the college’s official YouTube channel. All video content must be approved by the Marketing and Communications team prior to distribution.
We provide photo and video services for events and programming that specifically promote the college. We do not provide these services for individuals, i.e. staff and faculty headshots. If we are unable to fulfill a photo/video request, we will provide a list of outside vendors.
Please note that anyone appearing on camera should complete and sign a photo/film waiver release. A digital copy of this form is available by release. The exception to this is/are photos taken and/or filming occurring in public spaces on campus, i.e. the Great Hall, the Grand Foyer, graduation, etc. If you have questions about this, please contact us via email at marketing@rrcc.edu.
Request RRCC's official PowerPoint template through Formstack. In your request, please be as detailed as possible regarding the planned usage of the template.
All requests for promotional items need to be submitted to the Marketing and Communications Department. Branding approval is required for all promotional items created outside of the Marketing and Communications department.
Need to update or reprint your marketing materials? Let us help you! Our team of designers and marketing experts can save you time and money by being involved from the beginning. We develop and design marketing materials for all departments/programs/organizations on both campuses. To begin the process, please submit a Formstack request.
Our channels include Facebook, Instagram, LinkedIn, X, and YouTube.
Our Social Media Specialist is always looking for college-related content to share on our official social media channels.
An application process must be completed and approved prior to creating a social media accounts connected to the college. To receive the application, please submit a Formstack request.
Marketing and Communications has developed 200 print templates to accelerate the production of basic promotional materials. There are ten designs at four different sizes (4x6, 8.5x11, 11x17 & 24x36). Each design is available in all five RRCC brand colors. For interest in using a template design fill out a request. Be sure to include all of the details about your project. A designer will select a template for you based on word count and the category of your ad/promotion. You’ll receive a polished, print-ready design in your inbox shortly after.
Marketing and Communications creates and updates official program/department/area logos and website content.
It is vital to the success of a brand to have a consistent representation on all print and electronic communications. Correct usage of RRCC’s Brand Identity will ensure that the viewer recognizes the materials as coming from RRCC. Maintaining brand consistency is the responsibility of the entire RRCC community.
ALL departments and offices associated with RRCC must follow RRCC’s Brand Identity Standards. Any outside agency producing materials for RRCC programs, departments, or other college entities must also follow these guidelines.
IMPORTANT: All RRCC advertising must be reviewed and approved by Marketing and Communications prior to publication to ensure brand consistency. Materials that are not approved and/or do not meet the college’s Brand Identity Standards will be subject to removal.
Do you have questions about RRCC’s Brand Identity Standards? Contact Marketing and Communications. We’re here to help! marketing@rrcc.edu | (303) 914-6260
Please send all media inquiries to:
Deremia Clark
Director of Marketing + Communications
Deremia.Clark@rrcc.edu | (303) 914-6250